Fashion at the Winter Olympics

Corinne · **Joined:** Sun Nov 25, 2007 9:16 am **Posts:** 1015

In terms of competitiveness and global scale, few sporting events can rival the Olympics. As hundreds of athletes gather in Vancouver for the opening weekend of the 2010 Winter Games, millions of viewers worldwide will tune in to watch the sporting showcase. The 835 hours of planned coverage by the US television network NBC and the 160 hours planned by the UK’s BBC also offers a significant showcase to brands looking to reach consumers around the world. The 2006 Winter Games’ opening ceremony reached 95m viewers worldwide.

http://www.ft.com/cms/s/2/89b03516-175f-11df-87f6-00144feab49a.html?nclick_check=1

Fashion at the Winter Olympics

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